Since recently starting my job, I've obviously had an increased interest in the oil industry and although it shouldn't be, it's surprising to me how little people understand it.
I recently rebutted an email I received saying that boycotting one oil company (in this case the largest, ExxonMobil) would force ExxonMobil to lower its prices, which would then force the others to do the same to compete. As with most of these emails (like the
one-day boycott of all gas stations) it is of course
entirely untrue. Boycotting one brand does nothing to reduce demand, it just diverts profits from one to another. If anything, it reduces competition and forces shortages at the remaining stations, which then have to buy gasoline from the boycotted brand at a markup to meet demand, which raises prices. And supplying other companies is common practice in the gasoline industry, so it wouldn't even be a huge deal.
Oil companies are, by necessity, huge global corporations. They have operations in hundreds of countries which are often shared by the local oil company or government (or both). This means they get a share of the profits for their part in exploration and drilling, but perhaps not direct control of where the oil goes. In other words, they can't take all the oil they find and ship it directly to the US. There are also many different kinds of crude oil, which require different refining processes, so oil must be routed to capable refineries*. And often, it's just plain inefficient to ship it all over creation.
Basically, vertically integrated oil companies (all the big ones) that explore, drill, produce, refine and distribute, don't necessarily refine and distribute the same product they drilled. They are dependent on the world markets to sell the crude oil they find to refineries at market prices (otherwise the refineries would buy cheaper crude on the market from those that have more oil than refineries) and buy crude at market prices for their own refineries. Basic market principles then apply!
This means when China, with a rapidly increasing demand for oil, builds a new refinery and is willing to pay $10 more per barrel, the price will go up around the world to make it worth selling to other places besides China. It means as the value of the US dollar drops, foreign currency is worth more and since oil has to be sold at world market prices, more US dollars have to be spent to get the same amount of oil. Since crude oil is sold on a speculative market, it means economic fears can artificially drive up the price of the commodity as the demand for investment in supposedly more sure-fire oil commodities goes up (higher demand + stable supply = higher prices) and demand for other riskier investments (mortgage crisis anyone?) goes down or when civil unrest threatens oil-producing countries. This also means that currently the oil companies are making most of their money selling crude oil, not gasoline. Because the market prices happen to be higher than the cost of finding and producing oil currently (which in many cases started decades ago when it was cheap to do so), they are currently making a profit selling crude. Their refining operations currently have a smaller profit margin than they used to, in order to keep gasoline prices as low as possible. Current exploration and drilling is by far more expensive per barrel than it used to be, meaning the if prices stay the same, the investment won't yield as much and the profits will be lower in the future.
So how is the next president going to fix this (besides going back 30 years and investing in public transportation)? Apparently nothing worthwhile. First-generation biofuels have turned out to be an environmental bust (see
this site), perhaps even exacerbating food shortages (read
this article), but there's no talk of eliminating subsidies. There has been recent talk of a federal tax moratorium on gasoline. Many are rightfully calling this idea ridiculous. For one, the federal tax on gasoline is one of the few taxes that actually makes sense, because it provides the money to keep up the highway infrastructure by taxing those that use that infrastructure the most. By eliminating it, you reduce the cost artificially (cost being the only thing holding back demand), which as Economics 101 will tell you, will increase demand, which will raise the price until it's back where it started, except we're polluting more and our highway bridges will collapse.
The popular thinking is that a reduction in federal taxes should be compensated with a "windfall tax" on oil companies. Basically, tax "big oil" more when it is successful, because they are apparently unfairly forcing people to buy gasoline. I also have many problems with this idea, the least of which is that it may affect my salary. First, basic logic would show that increasing taxes on a product will cause the price of that product to rise, not lower. Second, taxation is already part of the problem. Oil companies currently pay more in taxes than they make in profits. This might work if there were enough supply to meet demand. This leads to Third, which is that oil is getting increasingly harder to and more expensive to find and produce, and the oil companies need to invest those profits, while they're there for the having, into exploration to keep up oil production in 10-20 years, when demand will be even higher. Fourth, oil company profits are at or lower than the profit margins of other industries (if you want to see "windfalls", check out the pharmaceutical companies' profit margins), they just make a lot because they happen to sell billions and billions of barrels. It will be interesting to see what the government's plan is when oil production goes down from American companies because they can't afford to invest in exploration (which requires billions of dollars).
One more thing to remember when grumbling about gasoline prices and big oil profits. ExxonMobil, Chevron(Texaco), and ConocoPhillips are all owned publicy. About 1.5% of shares are owned by insiders. The rest are owned by private stockholders and mutual fund holders -- regular people all over America. When these companies do well, people's retirement funds do well. There is not a cadre of super-wealthy oil executive robber-barons running the operations.
In short, there simply is not a way to "fix"** the price of gasoline without either
reducing demand, which Americans have so far shown unwilling to do in significant numbers and the government is unwilling to do with tax policy for alternatives (read
this article) and both are unwilling to do with public transportation, or
increasing supply by drilling in the US, which the environmentalists have been blocking for years (read
this article). Strengthening the dollar against foreign currency would also help. If none of these things happens, the price will continue to rise until the price itself forces down demand and equilibrium is found.
Personally, I think the easy oil has been found and foreign governments have turned stingy. The era of cheap gasoline is over in America and I think it's for the better. I will be glad to see all those wasteful SUVs off the streets. I would love to see better public transportation (I hate parking!). Whether or not global warming is real, pollution is real and I would welcome cleaner alternatives for power generation. I think high gasoline prices will finally force Americans to do what they've said they'd like to do, but couldn't be inconvenienced to.
You can find some more interesting reading from the oil industry's point of view here:
*This is why ExxonMobil laughed when Venezuela threatened to stop supplying crude (after seizing without compensation the operations EM had invested in), because EM had the only refineries that could refine Venezuelan crude.**Why people think they have a "right" to gasoline at a certain price is beyond me.